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| A great publication - RENEWED annuallyI've read this magazine myself after beginning to give it as a Christmas gift to a very difficult-to-buy-for person on our list. After the first year of gift subscription, we were given the renewal notice as a "hint" for what to get him for Christmas again. We've renewed at least for three years for this individual. He loves it, and I personally find the magazine to well-planned, well-written, and beautifully illustrated.
Oh--and the price it is offered at on Amazon is great. Quite a deal.
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| An Unfortunate Sell OutScientific American Magazine was the publication that fired my enthusiasm for science. It was a difficult read for me back in the 70's when I was in high school, but it always made me want to do some research into the topics covered.
Picking up an issue these days I hardly recognize the difference between it and say, Discovery Magazine or Popular Psychology. The publisher has obviously gone to the same demographic groups those two magazines are aimed at. Another long established and formerly respected magazine, National Geographic, has also been dumbed down and reformatted for more causal readers over the years.
If the lower reading levels aren't enough reason to cancel your subscription, the incessant preaching and politically slanted editorial stances should be motivation enough to pull the plug on your subscriptions as they were on mine.
The purveyors of print media wonder why subscriptions are dropping. It's obvious they are directing their products at a demographic that isn't interested in reading let alone challenging themselves with in-depth material.
"Seed" might be a better choice for a science periodical with salient social aspects.
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